Post by momena on Mar 13, 2024 4:38:07 GMT 1
Brands are committing to social responsibility and are managing to create a close bond with more people...
Such is the case of Kraft , the American France Mobile Number List food manufacturing and processing brand, which upon hearing about the partial closure of the US government, due to Trump and his desire to continue with the idea of the border wall. The brand published an open letter that states in the first paragraphs: "We hope that by the time you read this, the closure will be over."
The reason for the open letter…
The food manufacturer published the letter to highlight its social responsibility regarding Donald Trump's government shutdown, on the last page of the Sunday, January 19, 2019, issue of The Washington Post.
Although the shutdown began on December 22, when politicians failed to reach an agreement on funding for the construction of a wall along the US-Mexico border.
Here the letter
The decision led Trump to partially shut down the government for 29 days, but while this happens, who will support US government workers?
The responsible Kraft store…
According to the AdAge portal , on January 16, 2019, Kraft opened a grocery store called Kraft Now Pay Later in Washington, DC, to give government employees a place to purchase free Kraft products.
In the print ad, Kraft suggests that other brands may add products to the shelves of its store, which will now open beyond the previously announced closing date of January 20.
Only workers who have government identification will be able to shop at the Kraft store.
Workers will receive a bag full of Kraft products. In return, they are asked to pay it forward through donations to charities once they have the financial ability to do so.
Why is Kraft taking responsibility?
Kraft's announcement was planned before President Donald Trump on Saturday said he would agree to a three-year extension of protections for some immigrants in exchange for $5.7 billion to build the wall, a move some Democratic leaders rejected. before it was officially announced.
Trump outlined his plan in a White House speech in which he sought to restart negotiations with Democrats, who responded that they would not engage in immigration talks until the government reopened.
Kraft's campaign is an example of how brands have responded to the longest partial shutdown of the federal government in U.S. history, which affects some 800,000 federal workers. Several restaurants in the Washington, D.C., area and elsewhere have offered free or discounted meals to federal employees.
It is important to mention that Kraft's ad does not mention the wall or the president, it goes on to say: "for us, this is not about politics."
This is an example of how Kraft takes responsibility voluntarily, without receiving anything in return, only his commitment to American society. This is how he makes an open invitation for more companies to join this campaign with true commitment.
Such is the case of Kraft , the American France Mobile Number List food manufacturing and processing brand, which upon hearing about the partial closure of the US government, due to Trump and his desire to continue with the idea of the border wall. The brand published an open letter that states in the first paragraphs: "We hope that by the time you read this, the closure will be over."
The reason for the open letter…
The food manufacturer published the letter to highlight its social responsibility regarding Donald Trump's government shutdown, on the last page of the Sunday, January 19, 2019, issue of The Washington Post.
Although the shutdown began on December 22, when politicians failed to reach an agreement on funding for the construction of a wall along the US-Mexico border.
Here the letter
The decision led Trump to partially shut down the government for 29 days, but while this happens, who will support US government workers?
The responsible Kraft store…
According to the AdAge portal , on January 16, 2019, Kraft opened a grocery store called Kraft Now Pay Later in Washington, DC, to give government employees a place to purchase free Kraft products.
In the print ad, Kraft suggests that other brands may add products to the shelves of its store, which will now open beyond the previously announced closing date of January 20.
Only workers who have government identification will be able to shop at the Kraft store.
Workers will receive a bag full of Kraft products. In return, they are asked to pay it forward through donations to charities once they have the financial ability to do so.
Why is Kraft taking responsibility?
Kraft's announcement was planned before President Donald Trump on Saturday said he would agree to a three-year extension of protections for some immigrants in exchange for $5.7 billion to build the wall, a move some Democratic leaders rejected. before it was officially announced.
Trump outlined his plan in a White House speech in which he sought to restart negotiations with Democrats, who responded that they would not engage in immigration talks until the government reopened.
Kraft's campaign is an example of how brands have responded to the longest partial shutdown of the federal government in U.S. history, which affects some 800,000 federal workers. Several restaurants in the Washington, D.C., area and elsewhere have offered free or discounted meals to federal employees.
It is important to mention that Kraft's ad does not mention the wall or the president, it goes on to say: "for us, this is not about politics."
This is an example of how Kraft takes responsibility voluntarily, without receiving anything in return, only his commitment to American society. This is how he makes an open invitation for more companies to join this campaign with true commitment.